Kraken Survey: 63% of Americans Feel Financially Behind
Kraken's survey reveals widespread financial anxiety and a demand for cash rewards without debt, leading to the Krak Card launch.
Kraken published a survey showing 63% of Americans feel financially behind, with 60% open to switching to a spending card offering rewards without borrowing. In response, Kraken introduced the Krak Card, a debit card that pays cashback as real money, not points, and does not require debt. The survey, conducted by Morning Consult, also found 57% prefer cash rewards over points. No action is required from readers; the announcement is informational and promotional.
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63% of Americans say they are falling behind financially compared to expectations.
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60% of Americans would switch to a spending card with real rewards and no borrowing required.
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57% of Americans want rewards paid in cash rather than points.
Key facts
- 63% of Americans say they are falling behind financially compared to expectations.
- 60% of Americans would switch to a spending card with real rewards and no borrowing required.
- 57% of Americans want rewards paid in cash rather than points.
- 47% of Americans say credit cards are the only way to access meaningful rewards.
- 30% of Americans do not own a credit card at all.
- Kraken launched the Krak Card, a debit card paying cashback as money, not points, without debt.
- Survey conducted by Morning Consult on behalf of Kraken, July 2-5, 2026, among 2,001 US adults.
Key timeline
Survey conducted by Morning Consult on behalf of Kraken.
Survey concluded.
Kraken published survey results and announced Krak Card.
Who may be affected
- US residents eligible for the Krak Card.
- Kraken customers interested in the Krak Card.
- US adults surveyed, representing general financial product users.
Impact analysis
The announcement introduces the Krak Card, a new debit card product by Kraken, which pays cashback as cash rather than points and does not require borrowing. This directly addresses survey findings that 60% of Americans would switch to such a card. The card is available to eligible US residents, but not in all states. It is issued by Lead Bank under a Visa license, and Kraken is a financial technology company, not a bank. Account balances are not FDIC- or SIPC-insured. The card allows holding value across multiple assets and spending dollars first. This is a product launch, so the direct impact is on potential card users who may consider applying. The survey data itself does not change existing Kraken services or require any action from current users.
What the announcement does not say
The announcement does not disclose the Krak Card's fees, interest rates, or full terms. It also does not specify which states are excluded or the exact eligibility criteria. The survey's margin of error is ±2 percentage points, but the full methodology is not detailed. The card's availability and specific features beyond cashback and multi-asset holding are not fully described.
Risk notes
- The Krak Card is not FDIC- or SIPC-insured, meaning account balances may not be protected.
- Kraken is a financial technology company, not a bank, so the card is not a traditional bank product.
- The card is not available in all states, and eligibility is limited to US residents.
- The announcement does not specify fees, interest rates, or other costs associated with the Krak Card.
- This article is for informational purposes only and does not constitute investment or trading advice.
This article is for information only and is not investment, legal, or tax advice. Digital assets are volatile and may result in loss of principal.
Frequently asked questions
What is the Krak Card?
The Krak Card is a debit card introduced by Kraken that pays cashback on everyday spending as real money, not points, and does not require borrowing to earn rewards. It allows customers to hold value across a range of assets and choose what to spend.
Who is eligible for the Krak Card?
The announcement states the card is available to eligible U.S. residents only and not available in all states. Specific eligibility criteria are not disclosed.
Are balances on the Krak Card insured?
No, the announcement explicitly states that account balances are not FDIC- or SIPC-insured.
Official sources
Collected material is used only for fact checking. If this page differs from the original announcement, the official page controls.